Leveraging a post from a fellow mobile web app advocate (Pinch/Zoom) I am going to quickly walk through what it takes to build out the correct infrastructure for a massively successful mobile web app. This is not meant to be a technical discussion but more of a commentary on the key point made in the original blog post.
The core to device detection lives within a file that outlines all the different user agents (mobile software provider). Your user agent script needs to always be updated to reflect the changing market conditions, especially now that google has purchased Motorola.
15% of all mobile browsing is done offline so it is important to think about how the data is cached on the phone and how many levels deep someone can browse. By having an offline mobile data strategy you can guarantee that your users’ experience is optimal even when data connectivity is lost.
Interactions and Transitions
When considering your mobile marketing strategy you should consider:
- Device Compatibility – Native apps only work on 1 device type, mobile web apps work on all devices
- First identify business objectives, then build interactions to fulfill those goals
- Have an offline mobile data strategy to ensure your visitor’s experience is consistent whether they have connectivity or not.
- Consider the options. Without proper planning, any technology project can be expensive, especially a mobile one. By focusing on what your customers need you can optimize your marketing and technology dollars in the most efficient manner.